a) Living without Google?

• 82% global share, ever more dominance: Chrome browser, Gphone, G docs, Gmail, etc
• Z? - What could be our global contract with Google?

b) Organic search & optimisation

• 80% search use is ‘organic’ (not paid for)
• Z? – Strategy for academic back-links, better use of page names in body of sites

c) Adwords

• 40% EU online advertising spend is adwords
• Z? – What budget, what languages, which words

d) Geographic applications

• “Google maps has literally pushed my site to the top of page one in Google.” Oct 08, Austria
• Z? – Using my Maps for surgeons, hospitals, distributors

e) Contextual advertising

• 31% Google income comes from ads on partner sites: contextual (also Phorm)
• Z? – What is context for a potential Zimmer patient